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The Seven Elements of Video Production (That Anyone Can Handle)

THIS ARTICLE IS FOR YOU IF… → You want to start creating great videos for your own business. → You want to improve the quality of the videos you’re already creating. → You don’t fully understand or are intimidated by the thought of doing video...

Poo Pourri Commercial

The Poo Pourri Commercial is a textbook example of how video marketing done right can go viral which then can lead to an increase in sales. Poo Pourri was a $10 million company before the video and jumped to a $30 million company shortly after the commercial. On...

9 Reasons Video is Better Online than on TV

Why Video Marketing? “Online video advertising is more expansive, less expensive, searchable, shareable—incomparable—expedient, significant—most magnificent—instantly trackable, easily testable, precise in targeting—effective marketing.” — Joel Ackerman 1. More...

Why Video Advertising Beats other Ad Types

If content is king, video is god—the king of king. Of all the forms content comes in, video is the most effective way to sell your story. Video is king and cha-ching! Why are online video ads better than anything else when it comes to do whatever’s necessary to turn...

AdAge’s Astute Assessment of Ackermania’s Angle

Ads are more often praised for their supposed “creativity” than their actual impact on sales, or ability to change viewers’ brand preference. Unfortunately, this often leads to defining videos’ success by views or shares earned, which are not...