Story-Driven Campaigns
That Print Millions
in Sales.
Joel Ackerman — writer/director behind Poo~Pourri and other viral campaigns that turned "crazy ideas" into serious revenue.
One Campaign.
Years of Revenue.
Joel Ackerman helps growth-focused brands create truly evergreen campaigns that can sit on top of their paid, PR, and organic for years. A single piece of creative that defines your brand and drives revenue long after launch.
Budgets typically range from $50,000–$100,000 per campaign. Not the right fit for one-off cheap content or high-volume social media packages.
Every campaign starts with a big idea rooted in your brand's truth. Joel develops at least 3 distinct creative directions, then scripts the one that you decide has the best potential for driving sales and buzz.
Execution is everything. After the script is final, Joel handles the entire production pipeline, from casting to sound design. You get a finished, broadcast-ready campaign.
Joel stays in the room and connects you to expert partners for launch strategy, paid media briefing, and performance iteration to maximize your ROI.
Ready to build a campaign that earns for years?
Proven High-Entertainment, High-Conversion Creative
Every video below was written, directed, and/or produced by Joel Ackerman. Click any thumbnail to watch.
Poo~Pourri
Joel eventually created three videos for Poo~Pourri on its way to becoming a $300M+ brand. The first one immediately tripled annual revenues, became a cultural phenomenon, and changed video marketing forever.
in brand revenue
Girls Don't Poop
The original. A prim British woman in a luxurious bathroom selling a product nobody wanted to talk about — with a punchline nobody forgot. Over 50 million organic views and counting.
Even Santa Poops
The holiday sequel. Santa, elves, and bathroom humor — remixed for Christmas. Proved the brand voice could stretch across seasons without losing its edge. 19M+ views every holiday cycle.
The Poo~Pourri Universe
Another chapter in the Poo~Pourri world — proof that a single creative voice can sustain a brand universe across multiple campaigns without ever losing the original magic.
To be able to write such a script and to direct it, and be such a huge part of that process and huge part of the production as a whole, really made it what it was...
For brands that want their own Poo~Pourri-level campaign mapped and ready to shoot in 30 days.
Who This Is For
- →Doing at least $1M+ in revenue or have meaningful paid media spend to amplify the campaign
- →Willing to take creative risks for asymmetric upside — you want a campaign that can define your brand
- →Able to move fast with a small decision group — no 12-person approval committees
- →Looking for a strategic partner, not a vendor — you want someone invested in your results
- →Ready to invest $50K–$100K in a single campaign that can carry your brand for years
- —Low-budget, high-volume content — 30 TikToks a month for $2K
- —"Safe" creative approved by committee — no 12-person approval processes
- —A vendor instead of a strategic partner — someone to execute your brief, not challenge it
- —Guaranteed viral results — no one can promise that, and anyone who does is lying
- —A quick turnaround — great campaigns take time to develop properly
Sound like the right fit? Let's find out.
The Flagship Campaign Process
Concept Development
We start with your revenue model, customer psychology, features and benefits, and competitive landscape. Joel develops at least 3 distinct creative directions — each with clear strategic rationale. Most ad agencies ask: "What would be cool or funny?" We always ask: "What would sell?"
Script Writing
Execution is everything. Too many ad writers forget they are salesmen and try to be performers. Instead of sales, they seek applause. As we execute the script, we never forget it ain't creative unless it sells.
Production
Full casting, location scouting, production, and post. You stay in the loop at key milestones without getting lost in the weeds. And join us for production and behind-the-scenes social content.
Launch and Iteration
We connect you with our expert partners, or brief your paid media team, optimize for platform, and track performance to optimize your ROI.
Ready to start? The first call is free.
"The best campaigns don't feel like ads. They feel like something that happened to you."
The Father of
Viral Video Marketing.
Joel Ackerman has been making videos that make people money since before "viral" was a marketing strategy—truly the OG of viral video marketing. His background is in storytelling; he came up writing and directing narrative film and besides his work in advertising, he's a screenwriter who has also worked in development for Angel Studios and filmmaker James Cameron.
When Poo~Pourri came with a bathroom spray and a shoestring budget, Joel saw what everyone else missed: a genuinely funny, emotionally resonant story hiding inside a product nobody wanted to talk about. That campaign went on to generate hundreds of millions in revenue, define an entire product category, and revolutionize advertising—just as his later work would disrupt the publishing industry and revolutionize how books are sold.
What makes a campaign truly viral isn't pure luck—it's finding the sometimes unexpected emotional truth inside a product and making it impossible to ignore. Joel has done this across 50+ brands and 15+ years of production, always entering as an outsider, questioning assumptions, and rebuilding systems in ways that serve both consumers and creators better.
Ackermania Creative works with a small number of brands each year. If you're planning a major growth push and want a campaign that can carry your brand for years, let's talk.
Before You Reach Out
Book a Concept Call
Yes, my typical budgets land around $50–100K+. But more and more, I'm motivated by passion projects that excite me.
If you've got something that could make an incredible video, get in touch.
It may be a long shot, but what's the harm in asking?